This image is simply a sample that could serve to promote the belief that women prefer white wines, or even rosés, to reds. Nothing could be further from the truth. One of the shoes in the photograph could be changed for a men’s one and reflect what is really happening, that they also get ‘white’.
A survey carried out by the Association of Women Lovers of Wine Culture (AMAVI) puts an end to certain myths about wine, such as this one. There are neither women’s wines nor men’s wines, argues its president Sonia Prince de Galimberti, saying that it is a preconceived idea without foundation, as the data indicates. Furthermore, the survey of 200 women from all over Spain showed that the majority, 44% of the participants, prefer reds compared to 28% who choose whites. The rest is divided between rosé, sweet, sparkling or generous.
Against the belief AMAVI has a manifesto in which they claim gender equality in the world of wine. Not only to support women as sommeliers, winemakers, wine amateurs, wineries or winery managers, but also against the small gestures of inequality that continue to persist. Offering the wine list to men or defining a wine as «feminine» to express its simplicity or softness are some of them.
The truth is that white wine is liked, not only by women, but also by men and women alike, depending on their preferences and the times when they want to drink that wine.
In the case of whites, their aromas are more subtle by discarding tannins and other elements that give more consistency in the mouth. There are men who love white wine and women who prefer red.